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From Managers to Coaches - Leadership in an Era of Disruption

Updated: Jul 15


The global pandemic caused by COVID-19 has undeniably instigated a significant paradigm shift in work cultures worldwide. It has compelled us to rethink traditional work models, leadership styles, and the essence of what makes employment meaningful. A tide of change, steered by remote working, flexible schedules, and an intensified quest for purpose, has altered the job market dramatically, challenging managers to adapt and reinvent their roles to navigate this new work era successfully.


In the pre-COVID world, the core of management revolved around in-person supervision, set office hours, and a focus primarily on business goals and bottom-line performance. However, this leadership model has been disrupted and reshaped by the unexpected challenges and transitions brought about by the pandemic. This evolution has not just changed the way we work, but it has also recalibrated what employees value and expect from their work, propelling the phenomenon of the 'Great Resignation'.


The Great Resignation, a term coined to describe the unprecedented wave of employees quitting their jobs during and post-pandemic, has disrupted industries globally. It underlines an essential shift in the employee mindset - no longer are workers satisfied with merely living from paycheck to paycheck. They yearn for more from their jobs, a deeper sense of fulfillment, purpose, and autonomy that transcends the boundaries of conventional employment norms. This was evident in a 2021 survey by Microsoft, which found that over 40% of the global workforce was contemplating leaving their current employers. This statistic underscores the urgency for organizations to rethink their management strategies and adapt to the evolving needs of their workforce.


At the forefront of these employee expectations is fair, market-standard compensation. The financial security that comes with appropriate remuneration is paramount. Employees increasingly comprehend their worth and demand fair compensation for their skills, talent, and efforts. While this may seem fundamental, it is a vital prerequisite that organizations and their managers must address to retain and attract a talented workforce in this new work era.


Another key aspect that employees now prioritize is the ability to adjust their workload. As the lines between personal and professional lives blur in the realm of remote and hybrid work models, employees seek a balanced workload that respects their personal life and mental health. They aspire to have a voice and be empowered to manage their workload effectively, a factor that managers need to be acutely aware of in this new era.


Flexibility in work schedules and timings also features prominently on the modern worker's wish list. The rigidity of traditional 9-5 jobs has been replaced by a demand for adaptable schedules that cater to individual needs and lifestyles. It’s a shift that offers employees the ability to balance their work commitments with personal responsibilities and interests, bringing about a healthier work-life balance.


Moreover, the desire to partake in meaningful work, particularly among millennials and Gen Z, has become a crucial element in job satisfaction. They seek roles that contribute positively to society and align with their values, like environmental sustainability. The new-age worker yearns to be a part of something bigger, a cause or purpose that resonates with their beliefs and offers them a sense of achievement beyond the realms of financial success.


Unlocking Success with Coaching: The Leadership Styles of the Future


As the workplace continues to evolve in this new era, it becomes increasingly imperative for leaders to adapt and modify their behavior and management styles to meet the changing needs and expectations of their workforce. Organizations that are swift to identify these shifts, and groom their leaders accordingly, will not only attract top-tier talent but also set themselves up for a robust, future-proof business model. Conversely, organizations that cling to outdated leadership styles may struggle to thrive, or even survive, in this rapidly evolving environment.


One prominent management style emerging as a potent tool for leaders in this new work era is the 'Coaching' style. Traditionally, leadership has been centred around directive or authoritative styles, where leaders would instruct their teams, and the primary focus was on performance and results. However, the current times call for a more holistic approach, where leaders don the hat of a coach and aim to guide, inspire, and empower their teams.


The coaching style of management is characterized by a one-to-one approach, where leaders guide their employees towards realizing their full potential, thereby fostering a culture of continuous learning and growth. Unlike traditional leadership styles, coaching goes beyond merely delegating tasks and monitoring performance; it involves a deep-seated investment in the personal and professional development of team members.


Leaders adopting a coaching management style focus on fostering a supportive environment that encourages dialogue, promotes self-assessment, and embraces the concept of constructive feedback. They strive to understand the strengths, weaknesses, goals, and aspirations of their team members. By doing so, they can guide their teams to leverage their strengths effectively, work on their areas of improvement, and set and achieve their career goals.


Embracing a coaching management style in the new work era is not just about upskilling or career progression for employees; it's about creating a culture of trust, empathy, and support. It's about making every team member feel valued, understood, and part of the organization's success. Organizations that are able to adapt and cultivate such a leadership style will undoubtedly be the ones to attract and retain the best talent, ensuring their continued success in this ever-evolving work landscape. Google's Project Oxygen, for instance, revealed that the most successful managers were often those who embodied a coaching mindset [2]. These leaders focused not just on project completion, but also on guiding their teams towards realizing their full potential, fostering a culture of continuous learning and growth.


There are few elements central to the coaching style of leadership:


Empowerment: Central to the coaching style of leadership is the principle of empowerment. Rather than providing direct solutions, leaders using this style encourage their employees to think critically, ask leading questions, and empower them to find their own solutions. This approach not only instills a problem-solving mindset but also fosters independence and boosts confidence in employees. It’s a significant shift from the traditional ‘problem-solving’ leadership approach to a more ‘problem-guiding’ style, which fosters long-term growth and development.


Trust: Trust, traditionally perceived as something to be earned, has been flipped on its head in this new leadership paradigm. In a coaching leadership style, trust is extended upfront. Leaders start with a presumption of trust in their employees' capabilities and intentions. By giving trust first, leaders demonstrate their belief in their team members, thereby encouraging them to take initiative, make decisions, and take responsibility for their tasks. This initial trust fuels a positive cycle that can enhance performance, strengthen relationships, and promote a healthy, collaborative work culture. Netflix serves as an example, with their unlimited vacation policy that rests on trust in their employees' professionalism and dedication to their roles. By giving trust first, leaders create a culture of responsibility and initiative.


Advocacy: The coaching leadership style also requires leaders to play the role of an advocate. They adopt a "can-do" attitude and actively motivate their team members to believe in their abilities to accomplish their goals. Advocacy here means more than just cheering from the sidelines; it's about providing the right resources, guidance, and emotional support that team members need to overcome obstacles and reach their full potential. It’s about creating an environment where employees feel backed by their leader and are motivated to strive for their best.


These core elements of the coaching leadership style represent a significant shift in leadership paradigms, moving away from authoritative, top-down models to more democratic, supportive ones. As leaders navigate this new work era, these principles offer a roadmap to build a more engaged, empowered, and productive workforce.


As we navigate through this new work era, it becomes apparent that traditional leadership styles are no longer sufficient to drive success. The demand for meaningful work, fair compensation, flexibility, and a balanced workload compels leaders to redefine their approach. Embracing a coaching leadership style - one that empowers, trusts, and advocates for team members - is a powerful response to these evolving workplace dynamics.


However, this shift requires a significant mindset change. Leaders must transition from viewing themselves as managers of work to facilitators of growth. They must be willing to let go of control, trust their employees, and empower them to take ownership of their roles. It is equally crucial for leaders to champion a can-do attitude, fostering a culture of resilience and positivity. The road to becoming a successful coaching leader may not be easy, but the rewards – a motivated, engaged, and high-performing team – are well worth the effort. In this new work era, adapting to a coaching leadership style isn't just a strategy; it's a necessity for those seeking to thrive in the changing landscape of work.

References


The Next Great Disruption Is Hybrid Work—Are We Ready?


Great managers still matter: the evolution of Google’s Project Oxygen


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